This article accompanies Rewarding Best Behaviors.
Without naming the firms, Steven Slutsky, principal at PricewatershouseCoopers in Philadelphia, offers these examples of how some companies tie employee rewards to desired behaviors:
* Gaming company: Winners get to beta-test new games designed by other teams. The company provides them with the desired opportunity to play with the newest, coolest technology and provide good feedback on how games may be received by customers.
* Professional-service organizations: Since many employees are required to travel, award winners receive complimentary dinners and overnight stays. It demonstrates goodwill by enabling their spouse or partner to share some of their travel benefits and improves employee morale.
* Clothing retailer: Winners go on a shopping spree. They receive clothes and wear the company's products, making them more attuned to the customer experience.