2013 Top Product Winner: Reflect by GMAC powered by Hogan

See all the winners of the Top HR Products of 2013 in And the Winners Are. . .

Tuesday, October 1, 2013
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What It Is: Reflect by GMAC is a self-directed soft-skills-development platform -- based on research by the Graduate Management Admission Council and powered by Hogan Assessments -- intended for MBA students and professionals. Users walk through three different components: a self-administered online personality assessment that breaks his or her strengths, weaknesses and core values into characteristics that drive 10 business competencies (decision-making, drive, operational thinking, innovation, resilience, strategic self-awareness, strategic vision, collaboration, interpersonal intuition and valuing others); a report on the assessment results; and a personalized development plan with content specific to their career goals. Included in this third component is a benchmarking section where participants can compare their scores against high-performing professionals. Business students and professionals can download PDFs of their reports to share with hiring managers and supervisors. The product's sales price of $99.99 covers three years of access to the Reflect report and its resource library.

Why We Like It: Our magazine, website and blog have been rife with stories about the growing need for improved soft-skill competencies among organization's new hires and future leaders. By putting this tool into the hands of the very people it aims to improve -- MBA students and professionals, as opposed to their managers, supervisors or other corporate leaders -- Hogan and GMAC are giving those in dire need of this help sole ownership of their soft-skills status, plan for improvement and report accessibility. This can be a real boost for HR and hiring professionals because a job candidate's soft-skills "fit" to a culture or position can be determined and worked on personally, by the candidate, well before the recruiting or interviewing phase -- taking the pressure off HR to detect these weaknesses and strengths, and address them. Reflect's user-friendliness is also a huge plus -- with helpful, straightforward explanations to guide participants through assessments and summaries; a robust hovering-mouse capability that breaks out what results mean compared to others with better scores; and tips for improving targeted weaknesses and enhancing competencies for desired professions or jobs. We think the price is right, too.

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