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The Fine Art of Ticker Tinkering

Sunday, September 2, 2012
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Want your employees focusing on producing better products and not the day-to-day performance of the company's stock price? Evidently, Marissa Mayer, Yahoo Inc.'s just appointed CEO, does, according to an article in the Wall Street Journal.

A recent story on the front page of the WSJ's Marketplace section reports that Mayer, who left Google to lead Yahoo's turnaround, "ordered Yahoo's stock ticker removed from the home page of the company's internal website, Backyard, signaling ... that they should focus on creating better Web services rather than worry about finance." According to the article, the move is in line with Mayer's repeated message to employees: "I want you thinking about users." To be sure, the stock-ticker move sends a very subtle message. But as many of us might remember from Marketing 101, subtle messages, repeated enough times, often can affect the way people (including employees) behave.

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