Best HR Ideas for 2012: iPad App for Events

This idea by AT&T in Oklahoma City is one of the Best HR Ideas for 2012. See the rest of them here.

Thursday, March 1, 2012
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Looking for a better way to maximize the various job fairs recruiters attend throughout the year? Guess what? Yes, there's an app for that! -- if you're a recruiter at AT&T, anyway.

Last fall, AT&T corporate recruiters began collecting candidate information at job fairs using a specially developed iPad app, thereby doing away with collecting paper resumes and handing out printed brochures about the company. In addition to saving money and trees, the iPad app -- which was created with the help of Talent Circles, a vendor based in San Francisco -- gives recruiters the ability to track candidates from a specific event straight through to the application and hire.

Carrie Corbin, associate director of talent attraction in AT&T's Oklahoma City office, says the app successfully addresses the common problem of candidates' not hearing back from recruiters. Recruiters can use it to promptly follow up with candidates (even before they return home) either through a default email or a custom email, directing them to specific job requisitions.

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Through the app, Corbin says, AT&T is not only able to "showcase the technology" AT&T sells, but is able to respond to environmental concerns, an issue that especially resonates with many millennial candidates.

What's more, AT&T recruiters now have the ability to link success metrics directly back to individual events and, through an export feature, can add candidates to the AT&T Talent Network for further relationship marketing and sourcing opportunities.

"We've gotten feedback from candidates that no one else is doing this," Corbin says.

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