This is part of a special advertising section highlighting case studies featuring successful strategies in HR technology.
In 2003, a southeastern U.S.-based global marketer of consumer and commercial products was looking for a way to increase computer literacy among its employees. Purchasing Power, the premier employee purchase program, offered a way for its employees to purchase computers through payroll deductions -- a convenient and disciplined way to buy.
The company recognized that in order for employees to have the knowledge and ability to use a computer efficiently, it was important for them to be able to have access to one at home. Purchasing Power's program offered a great opportunity for those employees to have access to buy a computer, if so desired.
The program has been hugely popular. The benefits manager at the company is a big fan of Purchasing Power. He speaks to the program's success, saying, "We have a pretty diverse workforce across the United States, and we offer Purchasing Power to our U.S. employees in 48 locations -- from the CEO to hourly employees. Since the program's inception in October 2003, we have had over 2,500 employees purchase computers, printers and cameras that are available through our program."
The company appreciates the fact that adding Purchasing Power to its benefits package makes the company more competitive and gives employees access to great products. Oftentimes, adding new benefits can take a lot of administrative work, but the benefits manager has had a different experience with this turnkey program -- Purchasing Power provides the marketing and fulfillment support.
"Our administration is really hands off," said the benefits manager.
Employees at the company love the program and many have been repeat buyers. In fact, the benefits manager says, "Over 90 percent of our employees have said that they would recommend Purchasing Power to a co-worker or friend, and we have consistently seen that we have repeat purchases of about 73 percent. I think those statistics speak volumes about how much our employees appreciate the benefit of Purchasing Power."
Employers are always looking for ways to improve their employee benefits packages -- whether the objective is employee retention, improving computer literacy or improving employee self-service. However, with the economy still recovering, HR budgets remain tight. More and more employers like the one described here are turning to Purchasing Power as a unique benefit to offer their employees today.
Organization and Primary Business: A global marketer of consumer and commercial products.
Headquarters: Southeastern United States
HR Technology Challenge: To increase computer literacy among employees by offering them a way to buy computers through a payroll deduction.