This article accompanies It's Personal
Social networks lead all other recruiting channels for planned investment by employers as the economy recovers, according to the 2010 Jobvite Social Recruiting Survey, which also finds that companies plan to decrease spending on job boards, third-party recruiters and search firms.
Social-media profiles are important in the hunt for finding and hiring new talent, with more than 80 percent of respondents reviewing social profiles at least sometimes. Nearly one-third always review them.
At the same time, however, seven in 10 (69 percent) candidates don't share their account information with prospective employers when applying for jobs.
This large disparity between candidates not disclosing their social-network presence and recruiters reviewing their online profiles indicates job seekers could leverage their social-media profiles better in their job searches.
The executive summary of the survey, completed online by more than 600 human resource and recruitment professionals, is online. Responses came from a wide variety of industries, with software and technology companies making up 22 percent of respondents. Only 3 percent of respondents were customers of Jobvite, which offers social recruiting, sourcing and talent-acquisition solutions.
The full survey results are here.