SUBSCRIBE E-NEWSLETTERS AWARDS COLUMNS MULTIMEDIA CONFERENCES ABOUT US RESEARCH
Customer-Service Cultures

Saturday, December 1, 2007
Write To The Editor Reprints

Dedicated employees create loyal customers and large profits. That's the theme of Do The Right Thing, a book by James F. Parker, former CEO of Southwest Airlines, that will be published in January.

In it, he writes about how to build a customer-service culture -- something Southwest is known for having. While competitors and experts have attributed Southwest's uncanny success to its low-cost structure, Parker looks instead to its soul.

Newsletter Sign-Up:

Benefits
HR Technology
Talent Management
HR Leadership
Inside HR Tech
HRENow
Special Offers

Email Address



Privacy Policy

The book, from Wharton School Publishing, is available from Amazon.com and other outlets.

Copyright 2014© LRP Publications