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This is in response to Why Marathoners Get Fat.

Friday, April 23, 2010
Write To The Editor Reprints

Carol, 

I loved the article, well done.  Having been in the award industry for years, it is always heartening to read a viewpoint that parallels our thinking on positive reinforcement coming from someone outside our industry. 

When companies revert to penalizing employees for poor health choices instead of trying to motivate them with positive reinforcement, they do nothing but compound the problem.  

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Thanks for the article.  

Ley Borlo

EVP Sales & Marketing

Incentives, Inc.

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