2011 Top Product Winner: BeKnown

See all of the winners of the Top HR and Training Products of 2011 in Ahead of the Pack .

What It Is: BeKnown is Monster's app for Facebook, creating a professional network within the popular website, allowing individuals to create career connections as well as access Monster career content. Organizations can create company pages to post jobs and build referral networks so recruiters can source and acquire talent. It's free to users. It's also free to employers posting jobs to their first- and second-degree connections. There is no cost for creating and managing a recruitment-focused company page.

Why We Like It: BeKnown makes it easy for individuals to keep their personal and professional connections separate -- a big plus -- while providing the opportunity for individuals to build extensive professional profiles. Recruiters can not only post jobs on company pages, but are easily able to find profiles of passive and active job candidates. Another plus is being able to take advantage of Monster's array of job tools and resources.

Monster Worldwide, Maynard, Mass.

Oct 2, 2011
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