Crisis Communications: Crafting an Effective Strategy for Turbulent Times
Date: June 9, 2015
Time: 2:30 p.m. ET
It’s hard to predict when a
crisis is going to hit your organization, but you can be pretty certain that
day is going to come. And when it does, will you and your team be prepared?
As some companies have learned the hard way, crises can take a costly toll on the workforce and employee-engagement levels. In the most extreme cases, the impact could take years to recover from.
In this webinar, the presenters—a leading communication counselor and a senior HR executive with years of experience addressing organizational crises—will share their road map for successfully navigating crises when they eventually do arise.
Merrie Spaeth, founder and president of Spaeth Communications, will cover why an enterprise-wide model and philosophy of communication can help HR leaders manage both the internal and external challenges associated with any crisis or reputation-threatening event.
Ivan Thompson, senior vice president of HR at Just Energy (the nation’s second largest retail energy seller) and a former senior HR executive for Dr Pepper Snapple Group and other large enterprises, will share the lessons he’s learned as he’s addressed a broad range of crises and challenging situations, ranging from labor disputes, major staffing reductions and workplace accidents to executive turmoil and serious allegations from key regulators, just to name a few. He will also outline what to do (and not do!) from the perspective of internal HR/communication.
Please join us in what is sure to be an informative event.
Space is limited, so register today!