A Roadmap for Building and Sustaining a ‘Brandful’ Workforce

Date: April 9, 2013

Time: 2:30pm EST

The internal organization and the external brand are no longer two separate entities. It’s impossible to separate employees from the brand of an organization because they are a defining part of the brand. For better or for worse.

After serving eight years as a leader in JetBlue’s People Department -- an organization known for its army of brand ambassadors -- Julia Gometz created the first-ever roadmap for organizations on how to build and sustain what she calls a Brandful® Workforce -- that’s a workforce where employees work for the brand rather than against it. It’s based on authenticity, a solid business model and mission that employees can get behind, and execution.

In this webinar, you will learn through examples:

•   The wrong approach and the right approach to building a workforce of true brand ambassadors.

•   Three pillars every organization needs to create such an environment. If you don’t have these in place, your employees may be “bashers” instead of brand ambassadors.

•   The six channels for promoting employee involvement.

•   Strategies for attracting talent who can walk in the door already promoting your brand -- as well as even turning those who don’t get the job into brand ambassadors.

Think about it. If your employees are not actively promoting your brand, what are they? Join us for this webinar and ensure that your employees are part of your brand -- for the better, not the worse.

Please join us for what is sure to be an engaging and informative event.

Space is limited, so register today!

Beyond Action Planning: The Manager’s Role in the Engagement Equation

Date: March 20, 2013

Time: 2:30 p.m. ET

As organizations move toward leaner, flatter and more matrix-based structures, the pace of change, innovation and the volume of communications are all growing. As a result, managers are caught between a rock and a hard place: more fluid, ambiguous and fast-paced work environments and, as player-coaches, less time to spend on their long list of competing priorities. So what do most organizations do? Many add “engagement action planning” to managers’ to-do lists, placing the burden of employee engagement solely on the managers’ shoulders. And the results? At best, patchy. Worst, disengagement occurs.

That’s because managers cannot make employees engaged; they can only facilitate their team members’ engagement journeys. And even the best-intentioned managers will shelve extra work such as action planning while they tackle their day jobs.

In this webinar, Christopher Rice and Mary Ann Masarech, two authors of The Engagement Equation: Leadership Strategies for an Inspired Workforce, will explore the challenges of equipping managers with the expectations, skills and tools to create a workforce that is enthused and in gear -- achieving more great days at work and more great results for the organization.

The authors will share a model for the role that managers need to play, examples of organizations that successfully built the commitment and competence of managers in creating more engaged teams, and pitfalls to avoid.

Please join us for what is sure to be an engaging and informative event.

Preparing for Healthcare Exchanges

Date: February 13, 2013

Time: 2:30 p.m. ET

There is a lot of buzz in the market about healthcare exchanges. The Patient Protection and Affordable Care Act has resulted in the creation of state and federal public exchanges, while private exchanges are also being created. These private exchanges let employees purchase health plans -- using a defined amount of money provided by their employers, themselves or a combination -- that best meet their needs and those of their dependents. They represent a new trend commonly referred to as “defined contribution healthcare.” HR understandably has a lot of questions about what these exchanges may mean for their organizations.

Tracy Watts, a partner in Mercer’s Washington office and a nationally recognized expert on healthcare reform, will provide the answers to the most pressing questions HR executives have about these public and private exchanges from the potential plan member perspective and the employer perspective. By attending this webinar, HR leaders will gain insights into how private and public exchanges will play a role in health benefit delivery in the future and how employers may want to take advantage of these new options in 2014 and beyond.

Creating a Culture of Employee Engagement

Date: February 7, 2013

Time: 2:30 p.m. ET

Employee engagement has been hailed as the secret ingredient in competitive advantage and organizational success. It is an intuitive concept: Committed, aligned and passionate employees are good for the business.

If your organization is like many, however, you might be frustrated that you've been talking about (and measuring) employee engagement for a while now, but you have yet to see the discretionary effort and bottom-line results that high engagement promises. That’s because talk and analysis don't change anything. People taking action—and sound workplace practices—do.

Organizations that harness the power of employee engagement create a culture that supports and inspires a more engaged workforce.

In this webinar, Christopher Rice and Mary Ann Masarech, two authors of The Engagement Equation: Leadership Strategies for an Inspired Workforce, will explore the common mistakes companies make and present a 6-part approach for weaving engagement into your culture as an everyday priority.

They’ll provide a pragmatic, actionable definition for engagement; ideas for creating executive buy-in to engagement; a model for the roles and responsibilities that every member of the workforce needs to play; examples of addressing organizational practices that can hinder full engagement; and tactics to ensure a more effective response to survey findings.

Please join us for what is sure to be an engaging and informative event.

Space is limited, so register today!